Painted WMR portrait of a principal lodge building at the Rosendale retreat campusIllustration

Commercial / Institutional campus

232-Acre Retreat Campus, Rosendale

A large camp and retreat property presented through its land, lodging, gathering spaces, infrastructure, recreation, and institutional-scale operating capacity.

Place
Rosendale, Ulster County
Assignment
Institutional property assignment
01Institutional-scale campus
02Lodging and gathering infrastructure
03Land, recreation, and support systems

The Property

What made it matter.

The assignment involved a complete campus rather than a single building. Roads, utilities, lodging, dining, recreation, support buildings, and hundreds of acres all mattered.

The WMR Work

How WMR approached it.

WMR made the property legible by organizing it around the way a future owner would operate it: arrival, accommodation, gathering, food service, activity, support, and land.

The Result

A campus-scale property made legible.

The campaign showed that even a campus-scale property can be presented with clarity when infrastructure, guest experience, and future use are treated as one system.

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